Friday, October 10, 2008

Comparing the Ads

Watching these two recent campaign ads, it's easy to see which campaign is growing desperate, and which is staying above boards and on-message. Can you tell which is which?


Barack Obama ad: The candidate highlights his economic package, and encourages viewers to read his full plan online. He's measured, confident and positive. Rather than focusing on the weaknesses of his opponent, he focuses on what he believes are his strengths.


John McCain Shadow ad: McCain's ad uses computer generated graphics to illustrate his criticism of what he says will be bigger government and bigger taxes under a Barack Obama presidency. It even ends with the shadow of the national capitol falling over a sleeping baby! WTF??? It's like the plague of the Angel of Death falling over Egypt.

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