Has anyone else never noticed the arrow in the FedEx logo?

Comments

Anonymous said…
Wow - - I have never noticed that. It took me a minute to find.
The Analyzer said…
Yep. Great use of negative space.

The Big Ten NCAA athletic conference makes a similar subtle use of negative space. NOTE: The conference actually has 11 teams, as shown in the negative space below the T.

http://www.midwestsportsfans.com/wp-content/uploads/2008/10/big-ten-logo.jpg
Jon said…
The Ofestar pointed this out to me about a year ago and I couldn't believe I had never noticed. Now I can't look at it without seeing it. I think about it every day.
Alec Sarkas said…
No! That is, not until you pointed it out! Wow!

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