Wednesday, February 18, 2009
Has anyone else never noticed the arrow in the FedEx logo?
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advertising,
design,
fedex,
logos
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FUTURE WIFE
(Young Jean Lee, Tim Simmonds, Ben Kupstas, Michael Demsyn-Hanf, & Nick Jenkins)
FRIDAY, FEBRUARY 11
@ THE STONE
SUNDAY, MARCH 6
@ CAKE SHOP
SATURDAY, MARCH 12
@ BUSHWICK STARR (CATCH SERIES)
4 comments:
Wow - - I have never noticed that. It took me a minute to find.
Yep. Great use of negative space.
The Big Ten NCAA athletic conference makes a similar subtle use of negative space. NOTE: The conference actually has 11 teams, as shown in the negative space below the T.
http://www.midwestsportsfans.com/wp-content/uploads/2008/10/big-ten-logo.jpg
The Ofestar pointed this out to me about a year ago and I couldn't believe I had never noticed. Now I can't look at it without seeing it. I think about it every day.
No! That is, not until you pointed it out! Wow!
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