Wednesday, February 18, 2009

Has anyone else never noticed the arrow in the FedEx logo?

4 comments:

Anonymous said...

Wow - - I have never noticed that. It took me a minute to find.

The Analyzer said...

Yep. Great use of negative space.

The Big Ten NCAA athletic conference makes a similar subtle use of negative space. NOTE: The conference actually has 11 teams, as shown in the negative space below the T.

http://www.midwestsportsfans.com/wp-content/uploads/2008/10/big-ten-logo.jpg

Jon said...

The Ofestar pointed this out to me about a year ago and I couldn't believe I had never noticed. Now I can't look at it without seeing it. I think about it every day.

Alec Sarkas said...

No! That is, not until you pointed it out! Wow!