Carrotmob: Conscientious Consumerism

I recently participated in a focus group and was asked lots of questions about how I come to make decisions as a consumer, and it really got me thinking. I've always felt that people should literally put their money where their mouths are, and that conscientious consumerism could and should be used as a powerful tool to instigate change. In fact, it's probably one of the few ways to exercise ethical economic influence in a capitalist system like ours.

Brent Schulkin and his Carrotmob have done something pretty awesome with this notion:


Carrotmob Makes It Rain from carrotmob on Vimeo.

He makes an interesting point about how it's a cooperative technique to create change, using rewards and incentives to get companies to change their business practices. Hopefully, this sort of thing will catch on. If only we all based our purchasing decisions on informed ethical considerations...